FOR IMMEDIATE RELEASE

Williamson Joins AFA
Signals Move in Broker-Dealer Business Development

New York, January 18, 2006 – Advanced Financial Applications (AFA),  a leading provider of Integrated Order Processing™ trading technologies to buy- and sell-side financial organizations, today announced that Bob Williamson has joined the firm as Vice-President, Broker-Dealer Sales.

Mr. Williamson brings 20 years of experience in client development, relationship management, service and retention for the sell side.  He served as Senior Vice President of NYFIX at a time of exponential growth in the firm’s client and revenue bases.  Prior to than, he served as a senior sales executive with VBAN.

Commented Dean Stamos, Managing Director, AFA:  “Through the use of AFA’s trader-driven technology, broker-dealers are able to garner more order flow, while simultaneously providing their clients with access to a proven front-to-back, neutral processing application.  Because of this, it is my belief that AFA is poised for rapid growth.  Bob and I have worked together in the past to secure and manage such growth.  The skills and expertise he brings to AFA should enable us to grow as a firm, giving broker-dealers a platform on which they can provide leading-edge services to their end-clients.”

Said Bob Williamson, Vice-President, AFA:  “Broker-dealers are faced every day with a range of technology choices.  Use of AFA’s technology by broker-dealers presents a unique opportunity to add value in a meaningful way to their end client.  It is an important development for the sell side and I look forward to helping them reap the tangible benefits of AFA’s approach.”

 

For Further Information:

Dean Stamos
Managing Director
AFA, Inc.
212.286.1245

Terrence Mulry
Mulry Consulting LLC
201.891.1853

About AFA
Advanced Financial Applications, Inc. is a financial services technology company that provides a suite of Integrated Order Processing (IOP™) solutions to buy and sell-side institutions. AFA helps hedge funds, asset management firms, broker dealers and family offices grow their businesses by creating and delivering trading solutions to streamline the trade workflow, thus resulting in lower operating costs.  For more information, visit AFA online at www.afapp.com