Through its IMPACT Pro™ platform, AFA enables mid-tier broker-dealers to provide their institutional clients with Integrated Order Processing (IOP)™. This allows mid-tier broker-dealers to compete effectively against larger bulge bracket firms. This leveling of the playing field results in the opportunity to increase order flow, and improve profitability.

IMPACT Pro™ is a FIX enabled, web-based institutional trading platform designed specifically for broker-dealers to enable instantaneous electronic connectivity to their institutional clients. It helps institutional clients of broker dealers by allowing institutional traders to seamlessly process a trade from execution through settlement on a single platform. Front, middle and back office functions are integrated to reduce costs and contribute to improved performance.
Traders can access multiple pools of liquidity on a neutral basis for execution, allocate trades across multiple accounts, generate compliance and middle office reports, connect to multiple brokers, and seamlessly export data to custodians market close.

IMPACT Pro™ is cost effective and easily deployed.